What Liquid Death and E.L.F. can teach agents about standing out
As feeds get noisier and platforms more unpredictable, the brands that stand out are taking risks. From Liquid Death and E.L.F.’s culture-first approach to shifts in discovery, AI and visual storytelling, the real advantage is clarity — not scale — and a point of view audiences can recognize and trust.
Building a digital profile that works: Now Streaming
Learn what it takes to create a smart and effective digital footprint with help from these real estate industry heavyweights.
Long Island attorney accused of gambling away $750K earmarked for his client’s home purchase
Lawyer Peter Giattino is facing felony charges for allegedly stealing $750,000 from a real estate client. He's accused of spending the funds on gambling and other personal expenses.
Need a mortgage? Have crypto? Now you’re in luck
Mortgage lender Newrez announced this week that it'll let would-be borrowers count their crypto assets when qualifying for a loan. The company said it's the first major lender to make such a move.
$4.6T in real estate will pass on to Gen X, millennials in next decade
Younger generations inheriting trillions in real estate are poised to reshape the market as they prioritize lifestyle and financial stability. Coldwell Banker Global Luxury's 2026 Trend Report outlines key factors shaping the transition.
Compass-Anywhere, private listings, lingering questions: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.
Zillow exec: AI should give agents ‘time to go do the human stuff’
Zillow VP of Product Cameron Swiggett told Inman AI innovation and investment has snowballed, and argued the tech doesn't dim human innovation — it highlights it.
Bring back integrity: A call for agents to rise in 2026
Real estate coach and contributor Darryl Davis says it’s time for agents to forget the noise and step up their integrity to define their career in the new year.
6 leadership essentials that help agents thrive in any market
Contributor Nikki Beauchamp writes that the way agents lead through market ups and downs sets the tone for meaningful professional relationships.